Beauty salon reviews: how to take care of them and get ratings from customers?
On what basis do customers choose a beauty salon? They take into account not only the types of treatments available there and their prices, but also online reviews. A salon with positive reviews is more likely to attract new customers than one with few recommendations. How to ensure the reputation of the beauty business? How to encourage customers to provide reviews?
How to maintain a beauty salon's reputation?
Dissatisfied customers are more likely to share their opinions online compared to those who are satisfied with the quality of service. That's why it's important to ensure the satisfaction of your beauty salon's customers in the first place.
Ask yourself: what can I do to make the feedback on my salon's services positive?
High-quality service, a professional and individual approach, reliability or cleanliness in the salon – these are just some of the things that make up the customer experience. Hence, it is worth ensuring that it has a solid basis for a high rating.
How to encourage customers to provide feedback?
Nowadays, reviews are most common on Facebook and the company's "Google My Business" card.
The reviews received from the salon's customers are very important, as they influence the decisions of others. They also provide useful feedback to the business owner and motivate development.
What to do when there are few comments?
Use the following tips to get customers to give you feedback on your beauty salon:
- Ask for feedback immediately after the treatment has been performed,
- Print out the request for feedback and place it in the frame at reception,
- Send an email or text message asking for feedback,
- Offer a bonus, such as a discount on your next treatment or samples.
At the same time, it is worth making it easier for customers to write and motivate their opinion, for example by asking additional questions about the effects of the treatment, the key strengths of the offer. The longer and more detailed the review, the greater its value.
Why is responding to reviews important?
Already have positive reviews from salon customers? Perhaps one of them gave a negative review? Remember to respond to received ratings.
The response to the feedback can not only thank you for giving it and invite you to visit the salon again, but also resolve any problems and counteract crises.
If the customer is not happy, apologise, admit your mistake and try to settle the matter amicably. This will build your professional image in the beauty industry.
What not to do?
- Don't delete unflattering comments – respond to them and try to clarify the situation.
- Don't respond to feedback under the influence of emotion – think about the tone of the response before you send it.
- Don't get into discussions – answer comprehensively and to the point.