Beauty academyHere we share knowledge.
Effective hair salon advertising – how to reach customers?
Do you want to increase the number of customers of your hair salon? Nowadays, you can use a number of advertising methods to do this. What to choose? Here are the best ways to promote the hair salon!
Sanitary requirements for a beauty salon – what does the sanitary inspectorate require?
Beauty salons and other businesses operating in the beauty industry must comply with the sanitary requirements prescribed by law. What should be kept in mind when setting up the salon and during day-to-day work? Here are the key issues!
How to write a beauty salon business plan?
Do you want to open a beauty salon or other business in the beauty industry? A business plan will help you realise your wishes! We explain what this type of plan is, why you should have one and how to prepare it step by step.
Beauty salon reviews: how to take care of them and get ratings from customers?
On what basis do customers choose a beauty salon? They take into account not only the types of treatments available there and their prices, but also online reviews. A salon with positive reviews is more likely to attract new customers than one with few recommendations. How to ensure the reputation of the beauty business? How to encourage customers to provide reviews?
How to raise prices in a beauty salon and not lose customers?
Recent price increases in electricity, gas and many products have caused beauty salons to change their price lists. How to raise the prices of beauty services in a way that will not lose customers at the same time?
How to price beauty salon services?
How much should a make-up job cost? What price should microdermabrasion be? Pricing services in the beauty industry can be very difficult. How to price cosmetic treatments so as to cover all costs and make a profit?
Marketing in the beauty industry. What to look out for in your salon's marketing efforts?
You run your own beauty salon but have few customers visiting? Set your sights on effective marketing in the beauty industry! Find out which advertising methods are worth considering to get the best effect without incurring high costs.
Sensory marketing - how sound and smell in the salon affect your customers' satisfaction.
Sound, pervasive smell and visual stimuli have a great impact on brand value. In beauty salons, spas and other entities in the beauty industry, this is already an everyday occurrence.
5 elements a beauty salon website should have.
Here are five simple elements that, when implemented on your salon website, will promote a positive experience for visitors.