5 elements a beauty salon website should have.
In the age of the ubiquitous internet, the website is one of the most essential elements in marketing beauty & spa salons. Social media profiles are characterized by chaotic information, which usually makes the website the primary static source of all information about prices, promotions, and contact details.
However, creating a visitor-friendly website requires more than just technical knowledge. Here are five simple elements that, when implemented on your website, will amplify the positive experience for your audience.
A professional photo gallery of the salon's interior.
People buy with their eyes. We approach it much more confidently if something is pretty and has a pleasant association. This is no different in the service sector. According to studies, a pleasant atmosphere during treatments is one of the critical factors in satisfaction with a service. If you proudly post photos on your company's Instagram profile, don't forget your website. Let all future clients visualize themselves in your salon and feel the atmosphere inside. All with the help of professionally prepared photos.
A detailed offer, including answers to frequently asked questions.
Don't stop at dry facts such as treatment names and prices in the offer you place on your website. In addition, include extra information that can answer potential questions. Such questions arise a lot in the minds of customers, such as:
- How long will the treatment be?
- How do I prepare for it?
- Will temporary incapacity for work be required?
- At what time of year is it best to perform the treatment?
Providing detailed information will prevent clients from asking basic questions, which can be uncomfortable for them in many cases.
Information on promotions for website visitors.
You can include information about selected promotions and discounts alongside the news to encourage regular and new customers to visit your website frequently. This requires updating the website consistently but will bring the expected benefits over time. When customers visit the site to inquire about promotions, they will also look at the new items on offer.
Automatic phone call when a phone number is touched.
The tools built into the web browser of most smartphones support the calling of a phone call when clicking on a phone number on a page. This is a very convenient solution for the visitor. All the visitor has to do is place the appropriate link in the page's content. This procedure requires some knowledge of website design.
All that is required is for the person or company responsible for maintaining your website to add the appropriate link to the page.
<a href="tel:555444222">Call Estetify</a>
The code above is a ready-made link to your website. Put your own in place of the phone number. Make sure the phone number is a string (no spaces or dashes) and is preceded by tel:.
If you click on such a link, your smartphone will automatically call the specified phone number.
Effect: Call Estetify!
Start navigation and directions by clicking on the address.
If the visitor to the website has the Google Maps app installed on their phone, we can call it up directly from the website. All we need to do is, as in the previous point, place a specific link accordingly.
To do this, go to Google Maps. Leave the space "select starting point" blank and in the space "select destination point" enter your salon address and confirm. A link will appear in the address bar - copy it and insert it into the page:
<a href="https://www.google.com/maps/dir/xxx"
>Navigate to: Księdza Leona Miszewskiego 13, Gdańsk</a
>
Complete the above code with the copied link and the content you want to be visible to the person viewing your page.
Click on the link below on your smartphone and see what the result looks like.