How to raise prices in a beauty salon and not lose customers?
Recent price increases in electricity, gas and many products have caused beauty salons to change their price lists. How to raise the prices of beauty services in a way that will not lose customers at the same time?
When is it necessary to raise prices in the beauty salon? More and more companies are raising their prices. This also applies to companies in the beauty industry. Rising prices for utilities, rent, materials or labour costs have caused beauty salons to make their prices more realistic and match them to the current reality.
However, raising prices in the beauty salon may not only be related to rising costs. It is also worth remembering that the quality of service and the salon's offer is of great importance, allowing it to compete not on price, but also on variety and quality of service.
By how much to raise prices for beauty salon services?
Proper pricing of the services provided in the beauty salon is very important for the future of the business. By how much to raise the prices of beauty services?
A number of factors need to be taken into account when raising service prices:
- The costs incurred in running the salon,
- The risk of future cost increases,
- The type of cosmetic services provided,
- The use of specialised equipment, tools,
- The development of own qualifications.
The price should thus be as realistic as possible, i.e. neither too low nor too high. It is worth bearing in mind that in the beauty industry, very often low prices compared to the competition raise suspicions about the quality of service!
How to inform customers of a price increase?
In particular, it is a good idea to notify customers of the increase in advance. This will allow people to get used to the impending change and give them time to decide whether to use the service.
Information about the increase can be communicated to customers in a number of ways, for example by email or when calling to book a treatment.
With this in mind, the price list in a beauty salon should not change overnight, so that customers who are already booked in for treatments can continue to have them carried out at pre-agreed prices.
What can be done to ensure that the price increase for beauty services is not felt so much?
How to raise prices in the beauty salon in a way that does not affect customers? It is worth applying a few tricks:
- Offer treatments in a variety of variants – by dividing them into multiple variants, you can keep services affordable and allow the customer to choose the procedure that suits their needs.
- Introduce bundles into your offer – buying a bundle allows you to reduce the cost of a single service, so customers may be more likely to choose to pay for several treatments upfront.
- Level up the price list – average the prices for different treatments, keeping them uniform. Then the new price list will be easier for customers to accept.